Persuasive Writing through Advertising, Grades 3-4
Pitch Perfect: Persuasive Writing Through Advertising
8 class sessions, 1.5 hours per class (12 hours of instruction)
September 30 - November 18
Tuesdays, 4:00 - 5:30 p.m. PST
Course Description:
In this engaging and creative writing course, students will explore the art of persuasion through the exciting world of advertising. Using mentor texts, real-world examples, and hands-on projects, students will learn how advertisers use words, images, and emotions to influence audiences.
Course Objectives:
Instructor Biography:
Sandra De Soto is an elementary educator with 30 years of teaching experience across multiple grade levels, including kindergarten through third grade, as well as specialized roles in reading instruction. She holds a Master of Science in Reading Education and a Reading Specialist Instruction Credential from California State University, Fullerton, along with a Bachelor of Science in Child Development and a Multiple Subject Teaching Credential. Named Teacher of the Year for Tustin Unified School District in 2007, Sandra has taught in diverse settings, including GATE magnet and Title I schools, and has also served as an instructor for the University of California, Irvine’s Summer Writing Program.
In this engaging and creative writing course, students will explore the art of persuasion through the exciting world of advertising. Using mentor texts, real-world examples, and hands-on projects, students will learn how advertisers use words, images, and emotions to influence audiences.
Course Objectives:
- Create original persuasive slogans
- Design eye-catching print advertisements
- Write catchy jingles using poetry
- Analyze mentor texts and advertisements
- Develop an understanding of audience awareness and how it influences message design
- Build confidence in both written and oral communication through presentation and feedback
Instructor Biography:
Sandra De Soto is an elementary educator with 30 years of teaching experience across multiple grade levels, including kindergarten through third grade, as well as specialized roles in reading instruction. She holds a Master of Science in Reading Education and a Reading Specialist Instruction Credential from California State University, Fullerton, along with a Bachelor of Science in Child Development and a Multiple Subject Teaching Credential. Named Teacher of the Year for Tustin Unified School District in 2007, Sandra has taught in diverse settings, including GATE magnet and Title I schools, and has also served as an instructor for the University of California, Irvine’s Summer Writing Program.